Glitch Beauty
Social Killers developed the entire launch strategy for Marion Caméléon’s makeup brand, Glitch Beauty. Since September 2025, we’ve been in charge on monthly basis of content creation, community engagement, e-commerce strategy and more recently, we launched the brand’s second drop exclusively on TikTok Shop.
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Successful Beauty Launch
AFTER JUST 13 DAYS OF EXCITING TEASING, WE LAUNCHED GLITCH BEAUTY IN OCTOBER 25 AND WE CREATED A MOMENTUM WHILE BUILDING A SOCIAL COMMUNITY FROM SCRATCH:
60K FOLLOWERS
300K INTERACTIONS
10M IMPRESSIONS
A VIRAL LAUNCH THAT TURNED INTO A SUCCESS STORY FROM DAY ONE.
Proud TikTok Shop Partners
Hand-picked as one of the only brands in France, we launched Glitch Beauty on TikTok Shop with a 360° strategy and an exclusive 4-hour live event hosted with Marion Cameleon herself and TikTok champions creators.
The result? One of the most-viewed TikTok Shop launch in Europe —and THE top‑performing one in France!
1,7 order per minute
118 likes per second
