Maison MERIT
For the launch of MERIT in France, Social Killers envisioned La Maison MERIT, an intimate, immersive, and inclusive experience. Over two days, press, creators, and beauty lovers were invited into a warm, welcoming space, crafted to reflect the essence of MERIT: modern, aspirational, effortless, and editorial.
[ View Website ]
What we did:
*Defined the concept and creative direction
*Developed the advocacy and engagement strategy
*Produced the event: design, space, and merchandising
*Managed influencer relations and product seeding
*Created content with VIPs and UGC to extend the Maison experience online
The Result?
An immersive, inspiring, and unforgettable Maison MERIT, bringing the brand’s universe to life and generating anticipation, desire, and engagement even before the Maison officially opened.
A boom in online conversions
Over 10M impressions
More than 500 stories and posts
From offline to online
Content creation was at the heart of the event. A dedicated photographer captured the Maison experience in MERIT’s aesthetic, producing elegant portraits that were printed, framed, and sent to each guest. Simultaneously, paid content with carefully selected UGC creators amplified the brand’s presence and extended the Maison experience online.
