Sorbe by Nour Arida
Social Killers supported the creation and launch of Sorbé, the skincare brand founded by Nour Arida, followed by almost 11M people worldwide. Over 18 months, we led the project from brand strategy to execution: defining the positioning, visual identity, product development, and the e-commerce platform.
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From Concept to Sold-Out
SORBÉ WAS CONCEIVED AROUND A STRONG DUALITY: SCIENCE AND EMOTION. WE IDENTIFIED AN OVERLOOKED STEP IN SKINCARE, LIP CARE AND TURNED IT INTO A HIGH-PERFORMANCE ESSENTIAL, DEVELOPED WITH LEADING FRENCH FORMULATORS AND SKIN EXPERTS.
STAR PRODUCT SOLD OUT
INSTANTLY VIRAL HAIR CLIP
360° Brand Creation
SOCIAL KILLERS LED THE BRAND’S DEVELOPMENT. WE SHAPED THE BRAND’S VISION AND CREATIVE DIRECTION, DEVELOPED THE PRODUCTS, ORGANIZED LOGISTICS BETWEEN THE MIDDLE EAST AND EUROPE, AND BUILT A BILINGUAL E-COMMERCE EXPERIENCE TO SUPPORT THE LAUNCH.
